Types of audience in meta ads

Meta  allows advertisers to target highly specific groups of people to maximize ad performance. There are three main types of audiences in Meta Ads:

1️⃣ Core Audience – Target Based on Interests & Demographics

This audience type allows you to target users based on specific characteristics such as:

Demographics: Age, gender, location, language, job title, education, and relationship status.
Interests: Hobbies, activities, pages liked, and industries they engage with.
Behaviors: Purchase behavior, device usage, travel habits, and online activity.
Connections: People who have liked your page, attended your events, or interacted with your brand.

Best for: Reaching new potential customers based on their traits and interests.

2️⃣ Custom Audience – Retargeting People Who Already Know You

A Custom Audience helps you reconnect with users who have already engaged with your brand. You can target people from:

Website Visitors: Users who visited specific pages on your website.
App Users: People who have used your app or performed actions like purchases.
Customer List: Upload email lists, phone numbers, or CRM data for targeting.
Engagement: People who interacted with your Facebook/Instagram page, watched videos, or filled out lead forms.

Best for: Retargeting past visitors, nurturing leads, and increasing conversions.

3️⃣ Lookalike Audience – Find New People Similar to Your Customers

A Lookalike Audience helps you find new potential customers who have similar characteristics to your existing audience.

Source Audience: You provide a Custom Audience (e.g., website visitors or customer list).
Meta’s Algorithm: It finds new people with similar interests, behaviors, and demographics.
Scaling Options: You can choose 1%-10% similarity (1% is highly similar, while 10% is broader).

Best for: Expanding reach and finding new customers who are likely to convert.

Conclusion

Choosing the right audience type in Meta Ads is crucial for better engagement, lead generation, and conversions.

  • 🎯 Use Core Audience to reach new users based on demographics and interests.
  • 🔄 Use Custom Audience to retarget past visitors and boost conversions.
  • 🚀 Use Lookalike Audience to expand reach and attract similar customers.

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