Meta allows advertisers to target highly specific groups of people to maximize ad performance. There are three main types of audiences in Meta Ads:
1️⃣ Core Audience – Target Based on Interests & Demographics
This audience type allows you to target users based on specific characteristics such as:
✔ Demographics: Age, gender, location, language, job title, education, and relationship status.
✔ Interests: Hobbies, activities, pages liked, and industries they engage with.
✔ Behaviors: Purchase behavior, device usage, travel habits, and online activity.
✔ Connections: People who have liked your page, attended your events, or interacted with your brand.
Best for: Reaching new potential customers based on their traits and interests.
2️⃣ Custom Audience – Retargeting People Who Already Know You
A Custom Audience helps you reconnect with users who have already engaged with your brand. You can target people from:
✔ Website Visitors: Users who visited specific pages on your website.
✔ App Users: People who have used your app or performed actions like purchases.
✔ Customer List: Upload email lists, phone numbers, or CRM data for targeting.
✔ Engagement: People who interacted with your Facebook/Instagram page, watched videos, or filled out lead forms.
Best for: Retargeting past visitors, nurturing leads, and increasing conversions.
3️⃣ Lookalike Audience – Find New People Similar to Your Customers
A Lookalike Audience helps you find new potential customers who have similar characteristics to your existing audience.
✔ Source Audience: You provide a Custom Audience (e.g., website visitors or customer list).
✔ Meta’s Algorithm: It finds new people with similar interests, behaviors, and demographics.
✔ Scaling Options: You can choose 1%-10% similarity (1% is highly similar, while 10% is broader).
Best for: Expanding reach and finding new customers who are likely to convert.
Conclusion
Choosing the right audience type in Meta Ads is crucial for better engagement, lead generation, and conversions.
- 🎯 Use Core Audience to reach new users based on demographics and interests.
- 🔄 Use Custom Audience to retarget past visitors and boost conversions.
- 🚀 Use Lookalike Audience to expand reach and attract similar customers.