Meta (formerly Facebook) offers various ad campaign types to help businesses achieve different marketing objectives. Below are the main types of campaigns in Meta Ads:
1. Awareness Campaigns – Build Brand Recognition
These campaigns help businesses increase brand visibility and reach a wider audience.
✔ Brand Awareness: Show your ads to people who are more likely to remember your brand.
✔ Reach: Maximize the number of people who see your ad within a set budget.
Best for: New businesses, product launches, or increasing visibility.
2. Traffic Campaigns – Drive Visitors to Your Website
These campaigns send more people to your website, landing page, or app.
✔ Website Traffic: Direct users to a specific URL.
✔ App Traffic: Increase downloads and engagement on your mobile app.
✔ Messenger Traffic: Encourage users to start a conversation in Messenger or WhatsApp.
Best for: Blogs, eCommerce stores, and businesses wanting more website visits.
3. Engagement Campaigns – Increase Social Interactions
Boost your likes, comments, shares, and post engagement with these campaigns.
✔ Post Engagement: Promote a post to get more likes, shares, and comments.
✔ Page Likes: Increase followers for your Facebook Page.
✔ Event Responses: Promote an event to drive RSVPs.
✔ Video Views: Get more people to watch your videos.
Best for: Growing social media presence and brand engagement.
4. Lead Generation Campaigns – Collect Customer Information
Generate leads by collecting email addresses, phone numbers, or sign-ups.
✔ Instant Forms: A form appears within Facebook when users click your ad.
✔ Messenger Leads: Drive users to interact via Messenger or WhatsApp.
✔ Call Leads: Encourage potential customers to call your business directly.
Best for: Service-based businesses, B2B marketing, and email list building.
5. Sales (Conversion) Campaigns – Increase Sales & Conversions
These campaigns encourage users to take action on your website or app, like purchasing a product or signing up for a service.
✔ Website Conversions: Get users to complete actions like sign-ups, purchases, or form submissions.
✔ Catalog Sales (Dynamic Ads): Show personalized product ads based on user behavior.
✔ App Installs: Increase downloads and in-app engagement.
Best for: eCommerce stores, subscription services, and lead generation.
6. Store Traffic Campaigns – Bring Customers to Your Physical Store
If you have a physical business location, this campaign helps drive foot traffic.
✔ Local Store Ads: Show ads to people near your store.
✔ Map Clicks & Directions: Make it easy for users to find your store.
Best for: Restaurants, retail stores, and businesses with multiple locations.